Transcreation translates concepts, ideas, feelings, and reactions, and essentially adds a creative process to translation, bringing the translation closer to the target audience and its culture. Applied to translation, you could say it's something that goes 'beyond' a literal word-for-word translation. If you analyse the word itself, you'll see the prefix trans means ' beyond'. The aim of content writers is to produce interesting online content for readers, but above all, text that seduces the 'all powerful' Google. What's more, copywriters specialise in a specific area such as fashion, technical writing, marketing, etc.Ĭontent writers are professionals who focus on writing for websites or blogs about different topics, always with SEO in mind. Being able to write well and be creative isn't enough - they need to have mastery of a number of techniques that will persuade readers to do something specific: fill in a form, subscribe to the company's newsletter, buy a product, etc. Many copywriters come from the world of journalism and/or digital marketing, and have been specifically trained in copywriting. Copywriting has the WOW factor! Are copywriters content writers? Unless that is, browsers find distinctive content that will attract their attention and compel them to keep reading. everything is online and standing out equals mission impossible. Whereas traditional writing has the function of reporting or communicating, copywriting uses calls to action and other strategies to optimise content.Ĭopywriting is about creating attractive texts to stir up emotions, engage and convince the reader or capture a customer: ultimately, it's text that sells. As you well know, over the course of a day we all see and read hundreds of sentences, thousands of words. Copywriting is a concept that involves any kind of creative writing that inspires you to take action, whether for advertising, marketing or content marketing purposes.Ĭopywriting motivates the reader to take a specific action, which could be to buy or download something, or set up a subscription, etc. The quick answer is that copywriting is a type of creative writing that'll help you sell more. and more importantly, when you need them! What is copywriting? Keep reading if you want to know what they all are. Transcreation, copywriting and localisation all have a marketing focus to varying degrees. The concepts of transcreation, copywriting and localisation may share certain similarities, but they are different - and this can often cause confusion.
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